Gabriel's Portfolio

The Journey So Far

Straight lines are boring. I took the scenic route, collecting skills where others saw silos. Along the way, I built a talent stack that doesn’t fit in a single box: Part Finance Brain, Part Ops Optimizer, Part Systems Builder.
Here’s how the journey unfolded:

2003

"The secret? Speaking both "human" and "tech" fluently. Growth hacking before it was cool."

The Spark: Communications

Kicked off in PR, quickly launched a digital agency, and landed Ericsson & Gillette as early clients.

PR & Digital Agency Launch

2005

"Cha-ching! 💰"

Tech & Marketplace

Founded a freelancer marketplace. Most saw a tech problem; I saw a human one. We scaled to 45K users and nailed the exit.

Freelancer Marketplace Success

2010

"Dad finally stopped asking about a real job!"

Global Shift & Financial Foundation

The big adventure: Brazil to Canada. Then, the pivot: grinding through the CPA and joining Deloitte. This is where I learned that numbers are just stories, and operations are puzzles waiting to be solved.

Brazil to Canada, CPA & Deloitte

2018

"Found my sweet spot where finance meets ops"

Finance Meets Ops & Scaling Impact

Found my sweet spot where finance meets ops. Launched 8 consumer products hitting $8M in sales. Slashed project times by 50% with Agile. Navigating cross-cultural remote teams became second nature

Scaling Impact

2021

"Finance? That's just how I keep score. ⚡"

Bootstrapped & Building

Built and operated a portfolio of bootstrapped DTC and SaaS businesses with a tiny (but mighty!) team. Where others see operational chaos, I see patterns.

portfolio/building blocks

2024

"The goal: operations that truly scale."

Current Chapter: Tech Frontier

Now, it's all about scaling SaaS platforms. Teaching robots (RPA) the boring stuff and diving deep into GenAI – fine-tuning LLMs, RAG, and MCP.

SaaS, RPA & The GenAI Dive