Hello, I'm Gabe.I'm a CPA untangling business chall

Latest Insights

Thoughts and perspectives on business, technology, and innovation

How Being 'Pretty Good' at Many Things Transformed My Career

Build your 'talent stack'! Learn how combining skills in communications, tech, finance, and more, can make you uniquely valuable in today's AI-driven world.

Jan 30, 20258 min read

Personal Development

Crafting a Second Brain: A Must for Today's Founders and Leaders

Founders & leaders, offload mental clutter! Learn how to build a Second Brain system to capture ideas, improve decision-making, and boost productivity using tools like Obsidian, Remarkable, and Readwise.

Oct 4, 20247 min read

Product Management

Quantifying Product Value

Unlock better product decisions! Discover the power of quantifying product value to improve strategic alignment, drive profit, and optimize your product development process.

Oct 31, 20235 min read

Finance

How to Determine the Exit Multiple for SAAS Companies

Understand SaaS valuation multiples (ARR) and how they impact your company's worth. Learn strategies to increase your SaaS business valuation by boosting revenue, reducing churn, and optimizing key metrics.

Oct 18, 20233 min read

The Journey So Far

They say the shortest path is a straight line. My career took the scenic route, building quite the talent stack along the way. Think Swiss Army knife for business growth: part Finance Brain, part Ops Optimizer, part SaaS Whisperer.
Here’s how the journey unfolded:

2003

"The secret? Speaking both "human" and "tech" fluently. Growth hacking before it was cool."

The Spark: Communications

Kicked off in PR, quickly launched a digital agency, and landed Ericsson & Gillette as early clients.

PR & Digital Agency Launch

2005

"Cha-ching! 💰"

Tech & Marketplace

Founded a freelancer marketplace. Most saw a tech problem; I saw a human one. We scaled to 45K users and nailed the exit.

Freelancer Marketplace Success

2013

"Dad finally stopped asking about a real job!"

Global Shift & Financial Foundation

Big adventure time: Brazil to Canada! Then, because why not, became a CPA and joined Deloitte.This is where numbers became stories and operations became puzzles.

Brazil to Canada, CPA & Deloitte

2018

"Found my sweet spot where finance meets ops"

Finance Meets Ops & Scaling Impact

Found my sweet spot where finance meets ops. Launched 8 consumer products hitting $8M in sales. Slashed project times by 50% with Agile. Navigating cross-cultural remote teams became second nature

Scaling Impact

2021

"The goal: operations that truly scale."

Tech Frontier

Now, it's all about scaling SaaS platforms. Teaching robots (RPA) the boring stuff and diving deep into GenAI – fine-tuning LLMs, RAG, and MCP.

SaaS, RPA & The GenAI Dive

2023

"Finance? That's just how I keep score. ⚡"

Current Chapter: Bootstrapped & Building

Currently building and operating a portfolio of bootstrapped DTC and SaaS businesses with a tiny (but mighty!) team. Where others see operational chaos, I see patterns.

portfolio/building blocks

My Skills Stack

A comprehensive blend of business and technical expertise

Skills Mountain - A colorful representation of skill layers

Business Analysis

Data Analytics

Process Design

Strategy

Blue Prism

QuickBooks

BigQuery

SQL

Financial Reporting & Analysis

Strategic Planning

Operations Management

Product Launch Strategy

Agile

PMBOK

Cross-functional Team Leadership

Business

Strategic Planning
Digital Transformation
Process Optimization
Change Management

Technology

Process Automation
Cloud Architecture
AI/ML Integration
DevOps

Leadership

Team Building
Project Management
Stakeholder Management
Mentoring

Get in Touch

Let's discuss how we can work together to drive innovation and growth

Download Resume