Skyline illustration

The Journey So Far

They say the shortest path is a straight line. My career took the scenic route, building quite the talent stack along the way. Part Finance Brain, Part Ops Optimizer, Part SaaS Whisperer.
Here’s how the journey unfolded:

2003
"The secret? Speaking both "human" and "tech" fluently. Growth hacking before it was cool."

The Spark: Communications

Kicked off in PR, quickly launched a digital agency, and landed Ericsson & Gillette as early clients.

PR & Digital Agency Launch
2005
"Cha-ching! 💰"

Tech & Marketplace

Founded a freelancer marketplace. Most saw a tech problem; I saw a human one. We scaled to 45K users and nailed the exit.

Freelancer Marketplace Success
2013
"Dad finally stopped asking about a real job!"

Global Shift & Financial Foundation

Big adventure time: Brazil to Canada! Then, because why not, became a CPA and joined Deloitte.This is where numbers became stories and operations became puzzles.

Brazil to Canada, CPA & Deloitte
2018
"Found my sweet spot where finance meets ops"

Finance Meets Ops & Scaling Impact

Found my sweet spot where finance meets ops. Launched 8 consumer products hitting $8M in sales. Slashed project times by 50% with Agile. Navigating cross-cultural remote teams became second nature

Scaling Impact
2021
"The goal: operations that truly scale."

Tech Frontier

Now, it's all about scaling SaaS platforms. Teaching robots (RPA) the boring stuff and diving deep into GenAI – fine-tuning LLMs, RAG, and MCP.

SaaS, RPA & The GenAI Dive
2023
"Finance? That's just how I keep score. ⚡"

Current Chapter: Bootstrapped & Building

Currently building and operating a portfolio of bootstrapped DTC and SaaS businesses with a tiny (but mighty!) team. Where others see operational chaos, I see patterns.

portfolio/building blocks